Privacy Policy

Effective Date: June 19, 2025

Your privacy is important to Karen Freer Digital Marketing. This Privacy Policy explains how I collect, use, disclose, and safeguard your information when you visit my website www.freer-digital.co.uk, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information I Collect

We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Site, or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Site, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • Data collected automatically: When you visit our Site, certain information is automatically collected, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information. This data is collected through the use of cookies and other tracking technologies provided by third-party services like Google Analytics and Microsoft Clarity.

2. How I Use Your Information

I use the information I collect or receive:

  • To understand how you use the website and improve your user experience.
  • To improve my website, products, services, marketing, and customer relationships.
  • To analyze trends, track user movements, and gather broad demographic information for aggregate use.
  • To respond to your inquiries and offer support.
  • For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of my promotional campaigns, and evaluating and improving my Site, products, services, marketing, and your experience.

3. Sharing Your Information

I may share information I have collected about you in certain situations. Your information may be disclosed as follows:

  • Third-Party Service Providers: I may share your information with third parties that perform services for me or on my behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance. These third parties include Google (for Google Analytics) and Microsoft (for Microsoft Clarity).
  • Microsoft Clarity: I partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with my website through behavioral metrics, heatmaps, and session replay to improve and market my services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, I use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
  • Google Analytics: I use Google Analytics to collect information about how visitors use my site. Google Analytics uses cookies to collect information anonymously and report website trends without identifying individual visitors. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our partners' sites or apps by visiting www.google.com/policies/privacy/partners/.
  • Legal Requirements: I may disclose your information where I am legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests and Legal Rights: I may disclose your information where I believe it is necessary to investigate, prevent, or take action regarding potential violations of my policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

4. Cookies and Other Tracking Technologies

I use cookies and similar tracking technologies (like web pixels) to access or store information. 

Google Analytics: This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Microsoft Clarity: As mentioned, I use Microsoft Clarity to understand how you interact with the website. Microsoft Clarity uses cookies and other tracking technologies to collect data on user behavior. This helps me see how you navigate the site, which elements you click on, and how much time you spend on pages. This data is aggregated and anonymized to protect your privacy, though specific session replays can show user interactions on an individual level (without revealing personally identifiable information).

6. Your Choices and Rights

You have certain rights regarding the personal information we hold about you. Depending on your jurisdiction, these may include the right to:

  • Request access to and obtain a copy of your personal information.
  • Request rectification or erasure of your personal information.
  • Object to the processing of your personal information.
  • Request restriction of the processing of your personal information.
  • Request data portability.
  • Withdraw your consent at any time where we are relying on consent to process your personal information.
  • Opt-out of Google Analytics: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

If you would like to exercise any of these rights, please contact me using the contact details provided below.

info@freer-digital.co.uk