Hi, I'm Karen

I'm a fractional marketing freelancer.

I create marketing that's as effective as it is enjoyable. I love developing smart strategies that not only hit targets but also put a smile on people's faces (both yours and your customers!).

My approach mixes analytical thinking with creative flair. This way, your message truly stands out.

When I'm not busy marketing, you can find me photographing and cycling in nature or being a nerd on my Xbox.

Let's build something awesome together!

black and white photo of karen

"Karen's organisational skills in media planning were exceptional. Even with our constantly shifting budgets and timeframes, she maintained a clear and efficient process, which helped us stay on track as we developed media plans and campaigns to support a product launch in a new category."

Megan Tompkins

"Karen is very calm and organised - even when dealing with difficult problems or issues."

Analogue Wonderland

"Karen is brilliant, she always has
time to help others at short notice and get smaller jobs done even when she's under pressure”

Analogue Wonderland

I will deliver smart strategies that not only hit targets but also put a smile on people's faces (yours and your customers). My method blends analytical thinking with a creative actions, ensuring your message stands out and truly resonates. If you need a passionate expert to lead a project or add new value, you’ve found the right person.

FAQs

What exactly does a "fractional marketing manager" do? How is it different from a traditional agency or hiring in-house?

A fractional marketing manager acts as a senior marketing leader for your business, but on a part-time or project-specific basis. Unlike a full-time in-house hire, you don't incur the overheads of a full salary, benefits, and office space. Instead, you get access to experienced marketing expertise for a fraction of the cost, paying only for the hours or projects you need.

What kind of businesses do you typically work with?

I typically partner with small to medium sized businesses and scale-ups across various industries that are looking to grow their marketing efforts.

What results can I expect from working with you?

While specific outcomes will vary depending on your unique business goals and the scope of our engagement, you can generally expect to see the following results from working with me:

  • A Clear, Actionable Marketing Strategy
  • Optimised Marketing Performance
  • Increased Brand Visibility and Awareness
  • Stronger Lead Generation and Sales Conversions
  • Data-Driven Decision Making
  • Empowered Internal Teams
  • Efficient Use of Resources

Ultimately, my goal is to help you build a robust and sustainable marketing function that drives measurable business growth.

How do you measure success?

Measuring success is central to my approach, ensuring that our efforts directly contribute to your business objectives. I employ a data-drive methodology, focusing on both quantitative metrics and qualitative insights.

This involves:

  • Defining Clear KPIs before implementing marketing
  • Regular Reporting & Analysis
  • Ongoing Optimisation & Iteration
  • Qualitative Feedback & Business Impact
  • Collaborative Review

By combining clear objectives, rigorous data analysis, and continuous collaboration, we ensure that our marketing efforts are not just active, but truly effective in driving your business forward.

What's your typical working process?

My working process is designed to be collaborative, transparent, and results driven.

  1. Discovery & Onboarding
  2. Strategy Development
  3. Execution & Management
  4. Reporting, Analysis, Optimisation
  5. Review & Evolution

My aim is to provide a flexible but structured approach that delivers consistent value and helps your business achieve its marketing and growth objectives.

What experience do you have in my industry?

While I have significant direct experience in e-commerce and niche product marketing, my approach focuses on universal marketing principles and strategic frameworks that are highly transferable across industries. My roles have equipped me with expertise in:

  • Developing comprehensive marketing strategies: Tailored to specific business goals and market landscapes.

  • Optimising digital performance: Across paid media, website experience, and customer funnels.

  • Driving measurable results: Focusing on KPIs like revenue growth, lead generation, and ROI.

  • Building brand awareness and customer loyalty: Through targeted campaigns and compelling messaging.

  • Leveraging data for informed decision-making: Ensuring every marketing pound is spent effectively.

My sector experience includes: Sports & Recreation, Travel & Tourism, E-Commerce, Consumer Goods, B2B and B2C.

My passion for driving growth extends to every corner! If your sector isn't listed, please don't hesitate to reach out. I'm always eager to explore new challenges.

How do you structure your fees?

I believe in a transparent and flexible fee structure that aligns with your specific needs and budget. My goal is to provide maximum value without the overhead of a full-time hire. I can offer the following models:

  1. Monthly Retainer
    • You commit to a fixed number of days per month, providing predictable budgeting and consistent access to my expertise
    • This model allows me to deeply embed myself within your team, maintain momentum, and drive long-term results through continuous optimisation and strategic oversight.
    • The specific monthly fee will depend on the agreed days or hours and the complexity or the scope.
  2. Project Based
    • Ideal for defined initiatives with a clear scope and deliverables, such as:
      • Developing a marketing strategy from scratch
      • Launching a new product or service
      • Auditing and optimising your existing marketing channels (paid or owned media)
      • Creating a specific content strategy or campaign plan
    • For these engagements, I will provide a fixed quote based on the agreed deliverables and timeline. This offers cost certaintly for specific outcomes.
  3. Hourly Rate
    • This model is available for very specific, short-term collaborations (setting up GA4 or a Google Account, Implementing conversion tags and pixels on your website)
    • It provides maximum flexibility for businesses that need targeted advice or assistance without a long-term commitment.

Factors That Influence My Fees:

  • Scope of Work: The breadth and depth of the responsibilites and deliverables required
  • Level of Involvement: The estimated time commitment needed to achieve your goals
  • Complexity: The unique challenges, market dynamics, and internal resourses of your business
  • Engagement Duration: Longer term commitments may be eligible for more favourable rates.

During our intial consultation, we can discuss your needs in detail and then propose the fee structure that best suits your objectives and budget. This will ensure you get the most impactful marketing for your investment. I am happy to provide a custom proposal after understanding your specific requirements.

How do you manage multiple clients? Will I get dedicated attention?

I consciouisly limit the number of clients I take on at any given time. I will ensure that each client receives the strategic thought, planning, and execution time required to move the needle. I prefer quality over quantity in my partnerships.

What if my needs change over time?

It's completely natural for business needs to evolve, and my service model is specifically designed to be flexible and adaptable to those changes. I understand that marketing is not static, and your priorities may shift as your business grows or market conditions change.

Here is how I manage your evolving needs:

  • Regular Reviews and Strategic Alignment
  • Flexible Scope and Hours
  • Open Communication
  • Adaptable Engagement Models

My goal is to be a long-term, agile marketing partner. I'm committed to ensuring our engagement always provides the most value to your business, adapting the strategy and involvement as your needs and the market dictate.